Last Updated on October 24, 2023 by Steve Randall
A real estate marketplace for agents which has seen success in Ontario is planning nationwide expansion.
Wowa is an AI-powered solution that helps home buyers and sellers search for real estate agents with a combination of experience, services, personalities, and pricing that is best-suited to their individual needs.
It launched almost a year ago with 10 agents and now has more than 250 registered agents and 20,000 monthly visitors to its platform, which can be accessed on any device.
Having established a presence in every major city in Ontario, the firm is now targeting British Columbia for its next growth phase.
“One of the major barriers in online hiring platforms is the lack of trust and personal chemistry,” says Wowa CEO Dr. Hanif Bayat, “With Wowa’s detailed profiles, crowdsourced reviews, and integrated media solutions, Wowa establishes trust and relationships between real people – our customers and our agents.”
As well as profiling agents, the platform also provides several tools for home buyers and sellers including a calculator and first-time buyer calculator.
“We found that most home buyers were confused about how they were being assessed for mortgage affordability, especially after the introduction of the mortgage stress test.” added Bayat. “To help them understand conflicting estimates from different lenders, we developed an all-in-one calculator that combines various models with a comprehensive and intuitive visual interface and guide. The response we received from our visitors has been fantastic.”
Steve Randall has more than three decades of media experience encompassing online, newspapers, magazines, radio, and podcasts. He focuses on insights and news for professionals in finance, real estate, and legal services. Steve writes for multiple Key Media titles in Canada, United States, Australia, and New Zealand.
