Last Updated on October 24, 2023 by Duffie Osental
This year, real estate professionals will increasingly find themselves using online services and apps to facilitate transactions.
According to CTV News, the industry will see growing usage of technology in a bid to target increasingly tech-savvy millennials homebuyers.
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New proptech online services allow professionals to remotely conduct presentations, digitized documents, and close transactions online. “Now our clients can open their phone up, push a few buttons and the (offer) papers are signed,” Shawn Zigelstein, a real estate agent in Ontario, told CTV News.
“The agents that are not adapting to this change are going to see their business drop considerably because they can’t adapt fast enough.”
The real estate industry has been historically been slow to embrace technology, Frank Magliocco, a partner at PwC Canada who specializes in the housing market, told CTV News.
“But I think what you’re going to see now is a fairly significant ramp up in embracing that technology once it becomes more mainstream.”
“It’ll be increasingly important to remain and be competitive in the marketplace. Once you see these technologies prove out, you’ll see more and more adoption.”
Duffie is an award-winning writer and managing editor of Key Media’s Manila editorial team.
Originally a visual arts journalist, he has covered important international art events – including the biennales of Venice and Singapore and Art Basel – for various regional and global publications. He now contributes to Key Media’s diverse stable of business titles across different markets, including Mortgage Professional, Insurance Business, and The Educator.
