Landlords frequently get bad press, often unwarranted, but fostering positive landlord-tenant relationships can help prevent these misunderstandings. Building long-term tenant relationships is a key factor in maintaining low turnover and high tenant satisfaction. Small, thoughtful gestures can go a long way toward making tenants feel valued, which in turn encourages them to stay longer and take better care of the property.
Long-Term Benefits of Positive Relationships
Fostering positive relationships can lead to higher tenant retention, reducing turnover and the associated costs of finding new tenants. Tenants who feel valued are more likely to renew their lease and be understanding of their landlord’s perspective.
Beyond retention, building strong tenant relationships can lead to valuable word-of-mouth referrals, as tenants will speak positively about their living experience. This can result in new tenants coming from trusted referrals rather than expensive marketing campaigns or vacant periods. Tenants from word-of-mouth referrals also know what to expect, reducing the chances of rental disputes or misunderstandings.
Small Gestures
One of the most effective ways landlords can foster goodwill is by anticipating when a tenant might feel inconvenienced or upset, such as during necessary repairs or when rent increases are announced. Small but meaningful gestures can make a significant difference. When a landlord shows empathy, it builds trust, so the tenant is more likely to take the time to see the landlord’s point of view.
Gestures do not need to be dramatic. Making sure to communicate any changes well in advance, and personalizing communications shows thoughtfulness. If major repairs are needed that will temporarily disrupt the tenant’s living conditions, offering a small compensation like a rent discount or a gift card shows consideration. Coordinating any work with the tenant, and respecting the tenant’s needs as much as possible also helps. Strong, proactive communication and a thoughtful gesture can also help when announcing a rent increase.
Creating a Sense of Community
Another way landlords can build long-term relationships is by fostering a sense of community. Organizing small events, like an annual gathering or summer barbecue for tenants, can help build camaraderie among residents. It also shows that the landlord is invested in more than just the financial aspects of the property but also in creating a pleasant living environment. These efforts can be done cost-effectively, while creating a positive relationship for long-term tenancies.
Moreover, tenants who feel well-treated are often more motivated to take better care of the property. A tenant who feels valued will likely go the extra mile to report issues early, prevent damage, and maintain a cleaner, more organized space, all of which benefit the landlord in the long term. Additionally, the rapport built through respectful and thoughtful interactions can make lease renewals a much smoother process, reducing the likelihood of disputes or prolonged negotiations.
Protecting Your Professional Reputation
A landlord’s reputation is an essential component of success in the rental business. By building a positive reputation as someone who not only maintains properties well but also treats tenants with respect and consideration, landlords can set themselves apart in competitive rental markets. This reputation not only helps with tenant retention but also with attracting quality tenants when vacancies arise.
Bobby Puim is the Vice President of Operations at REC Canada, where he oversees all aspects of operations, including finance, IT infrastructure, team building, and business development. He also serves as Director of Operations and Business Development at REC Canada and as COO of the Broker’s Playbook Real Estate and Mortgage Podcast.
Bobby has a distinguished background in building thriving teams, launching start-ups, and establishing business systems. His work includes starting businesses that have evolved into sustainable, scalable seven-figure models. He is also very involved in charitable efforts that have positively impacted children across North America. He is passionate about helping people discover their purpose through disciplined self-reflection and is committed to creating systematic structures for the organizations he supports. He brings a wealth of knowledge and experience in several fields.
As part of its response to Canada’s ongoing housing challenges, the federal government has added another 12 new properties to the Canada Public Land Bank,...
As part of its response to Canada’s ongoing housing challenges, the federal government has added another 12 new properties to the Canada Public Land Bank,...
